Rolls-Royce Motor Cars has revealed record sales results for a fifth consecutive year, with Bahrain recording a 50 per cent hike in the Middle East section.
World wide the company sold 4,063 cars in 2014, which means sales have more than quadrupled since 2009.
Sales in the Middle East rose 20%, highlights included Bahrain (up 50%), Kuwait (up 45%) and Oman (up 27%). Emerging markets such as Azerbaijan, Kazakhstan and Vietnam all showed promising growth.
Meanwhile, sales in North America increased by 30% and Europe by 40%. The United States remained the company’s most significant individual market. Rolls-Royce’s home market, the United Kingdom, is the company’s fourth largest individual market (up 13%).
European markets also contributed strongly, with Germany contributing a 30% hike. In Asia Pacific, Australia grew by 75%, Japan by 60% and Korea 20%.
Abu Dhabi sells more
The best-selling Rolls-Royce dealership in 2014 was Rolls-Royce Motor Cars Abu Dhabi. As part of the marque’s commitment to long-term sustainable growth, six new dealerships were opened in 2014, including Mexico City, Calgary, Canada and Gold Coast, Australia. A total of 127 dealerships are now in operation and further expansion is planned for 2015.
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars said, “This fifth consecutive record year saw Rolls-Royce Motor Cars break through the 4,000 car sales level for the first time in its 111-year history.
Sales were driven by strong orders for Ghost Series II, launched in November, and Wraith, which enjoyed its first full year of sales, while the incomparable Phantom remains the company’s pinnacle product.
To meet strong demand, particularly for Bespoke cars, the company has created over 200 new permanent jobs in the past 18 months. More than 1,500 people are now employed at the Home of Rolls-Royce.
