Qatar Airways launches campaign

Qatar Airways today launched its new global brand campaign and tagline – Going Places Together – at a press conference in New York, USA. This is a new and fresh direction for the airline, which has developed a messaging strategy to reflect its evolution as a brand and its role as a leader in the airline industry.

The Going Places Together campaign plays on the theme of achieving great things together whether for work, for family or for adventure, and encourages passengers to take journeys that will help them achieve their dreams and ambitions.

“Today’s brand launch highlights a new era in our airline’s journey,” said Qatar Airways Group Chief Executive, Akbar Al Baker. “Whilst it’s true that we are taking more people on more aircraft to more destinations as we continue to grow, we also recognise that travel itself has changed.” The new Going Places Together campaign captures the essence of the Qatar Airways brand, which is all about inclusiveness and bringing people together.

The new campaign debuted in Doha yesterday with print adverts.