From Missoni for Target to Versace for H&M and Kate Moss for Topshop, designers on both sides of the Atlantic have for years promoted limited-edition collections at affordable prices as an effective marketing strategy to widen brand recognition and win over new customers.
The hook-ups are beloved by style-savvy, fashion-forward shoppers whose expensive tastes are not always matched by fat wallets capable of dropping four if not five figures on a designer outfit.
"I normally don't go overboard but this line is AAHHHMAZING! Hope u got everything u wanted!" tweeted one New York self-confessed style blogger on Monday.
VB x Target marks the British designer's first foray into the budget market, ditching the British high street to collaborate with mass US retailer Target on a women, girls and baby collection.
It also marks Beckham's first foray into children's wear, inspired by her five-year-old daughter, the ever fashionable and oft-photographed Harper.
"I am overwhelmed by your response," tweeted the 42-year-old mother of four and wife of England football legend David on launch-day Sunday.
"Thank you for your patience and sorry for any frustration!"
