GPIC takes part in GCC PR forum

Manama : The Gulf Petrochemical Industries Company (GPIC) took part in the 11th GCC Public Relations Forum held under the patronage of Advisor to His Majesty the King for Media Affairs and Honorary President of the Bahrain Public Relations Society Nabeel Alhamar.

The event, at The Grove Conference Hotel in Amwaj, was held on April 4 and 5 and organised by the Bahrain Public Relations Association in collaboration with Act Smart for Public Relations Consultancy.

GPIC was represented by its Corporate Communications Manager Zuhair Tawfiqi, who presented a paper on measuring the output of professional and effective Public Relations and how to reach professionalism in Arab countries, using GPIC as a case study. The Forum addressed several important topics related to the Public Relations Sector, including discussing the future of the Public Relations profession. Participants discussed the reality of the Public Relations Industry and the challenges it faces as well as discussed opportunities for Public Relations
practitioners.

The first day of the Forum included three sessions - Public Relations Industry, challenges facing the profession and opportunities for Public Relations practitioners.