BFC introduces new brand mascot

Bahrain Financing Company (BFC) introduced the launch of its new brand mascot – ‘Bob, Your BFC Buddy’.

As the new friendly face of BFC, Bob’s role as brand ambassador is to be the customers’ BFC Buddy providing his guarantee they will receive great rates and customer service with every transaction undertaken across its retail branches in Bahrain. Bob will feature in branch, online and through social media communicating BFC’s money transfer and currency exchange products and services to the public.

Commenting on the launch of Bob, Mr. Ebrahim Nonoo, Managing Director and CEO of BFC Group Holdings said, “Our objectives when creating a brand ambassador were to develop a character that could convey our brand story, embrace our ethics and be engaging for both our customers and employees. Being part of a highly competitive and dynamic industry, with frequent new entrants into the market, we must continually seek ways to reinforce our brand position as a trusted money service provider that cares about our customers. We believe that Bob is the ideal ambassador to represent our company and elevate our brand to the next level.”

Photo: BFC Brand ambassador BOB with BFC Group Holdings Managing Director & CEO Mr Ebrahim Nonoo.