Bahrain’s Nadia Al Dhaen works directly for Formula One in Jeddah

TDT | Manama

The Daily Tribune – www.newsofbahrain.com

In a first for Bahrain, BIC Media and Public Relations Assistant Manager Nadia Al Dhaen worked directly for Formula One Management to assist international broadcast crews at the Jeddah Corniche Circuit’s TV Compound.

She became the first-ever Bahrani to work directly for Formula 1 and was approached by the commercial rights holder to support its massive global broadcast operations team on the ground in Jeddah.

Nadia Al Dhaen has worked for BIC for 14 years and has developed a well-known talent in broadcast management over the last few years. She was selected by F1 to support their operations, based on her years of experience.

The broadcasting of such a thrilling race delivered record-breaking viewing figures, with Sky UK already having reported its highest ever audience since it took the UK rights for F1 in 2011.