‘No-one wants an iPad-Mac hybrid’

Apple CEO Tim Cook said he has no plans to converge Cupertino’s lovingly crafted iPad and Macbook hardware lines into a hybrid tablet-plus- laptop device arguing that melding the two device types would undermine the user experience.

The statement not- so-subtly threw shade on rival Microsoft’s approach to converged computing.

The latter of course recently unboxed the Surface Book — a hybrid laptop-tablet it’s hoping will chase the iPad out of the enterprise, even as Apple doubles down on the demographic with the launch of an iPad Pro.

“We feel strongly that customers are not really looking for a converge would wind up doing, or what we’re worried would happen, is that neither experience would be as good as the customer wants. So we want to make the best tablet in the world and the best Mac in the world. And putting those two together would not achieve either. You’d begin to compromise in different ways.”