‘LOCAL BRANDS NEED SUPPORT’

A top executive stated that while Bahrain is emerging as one of the leading fashion destinations in the Gulf Cooperation Council (GCC), the local brands still need to be given the support in order to shine in the spotlight.

Speaking to DT News, during a fashion event, City Centre, Senior Mall Manager, Duaij Khalifa Al Rumaihi, said, “Bahrain is truly moving towards becoming a notable fashion industry. However, the scale is still tipping more towards the international brands and we wish to see a balance between what the world has to offer and what local artists can bring forward.”

Mr. Al Rumaihi

Stating how ‘Bahrain-Manama’ is being promoted as the fashion capital of GCC, Mr. Al Rumaihi said that while many of the local brands are working hard, with some making strong regional impact and slowly heading towards the international fashion platform, he still hopes to see strong local support rendered to them.

“Any entity that can support them and push them forward, will give them the boost to create international presence. It will also serve as an example for many others in the design talent pool to come forward and showcase their skills,” he said.

Mr. Rumaihi shared his views during the launch campaign of the ‘Fashion Weekend,’ a three-day extravaganza, which showcased a range of runway shows, featuring more than 40 fashion and accessories retailers at the Bahrain City Centre.

It concluded with a spectacular concert by the Emirati singer Balqees Ahmed Fathi.

Mehr Jan/DTNN

Manama

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