Visit Qatar and Satguru Travel Sign MoU at ATM Dubai 2025 to Boost African Tourism

TDT | Manama

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Visit Qatar has signed a strategic Memorandum of Understanding (MoU) with Satguru Travel, one of Africa’s leading travel agencies, during the Arabian Travel Market (ATM) 2025 in Dubai. The agreement aims to enhance Qatar’s visibility as a top travel destination for African tourists and strengthen its footprint across the continent.

The MoU was officially signed by Mr. Saleh Al Nisf, Middle East and Africa Senior Manager – International Markets at Visit Qatar, and Mr. Prakash Lalchandani, Vice President of Satguru Travel Group.

As part of the collaboration, both entities will roll out integrated, multi-channel marketing initiatives, harnessing Satguru’s expansive regional network. The partnership also includes sharing market intelligence to tailor strategies that resonate with African travellers.

This move aligns with Visit Qatar’s broader strategy to diversify its tourism markets and solidify its position as a global tourism hub.