Sports Illustrated to be headed by former Yahoo CEO

Sports Illustrated’s media operations were sold for the second time in less than a month in a deal announced yesterday that puts former Yahoo top executive Ross Levinsohn at the helm of the iconic sports magazine.

The Maven, a small publicly traded firm focused on digital publishing, said it acquired rights to operate Sports Illustrated from Authentic Brands, which last month paid $110 million to buy the magazine from Meredith Corp.

In the announcement, Maven said Levinsohn, who served as interim CEO at Yahoo in 2012 and later headed the interactive arm of Tribune Publishing, would become the CEO of the licensed business.