Samsung eyes new opportunities as pandemic ignites demand for home appliances

Seoul

From sanitising closets to customisable fridges, the coronavirus pandemic has fanned demand for home appliances - so much so that Samsung Electronics Co Ltd is adding warehouses and bringing popular products to more markets. In particular, consumers have been willing to splurge on products that make their homes cleaner.

In Brazil and other emerging economies, households which once relied on maids are now investing in dishwashers and robot vacuum cleaners, while Samsung says its overseas sales of air purifiers jumped more than five times in January-July compared to the same period last year.