Road Safety Campaign wins gold

The Road Safety Campaign (ReThink) launched by the Ministry of Interior under the auspices of Interior Minister Lt-General Sheikh Rashid bin Abdullah Al Khalifa has now become part of the vernacular in Bahrain society and behaviours are changing as a result.

We hope such an encouraging start acts as a catalyst for the next stages of the campaign, Chairman of Trime Media, Khalid Ali Salem said. "It is a tremendous honour for the agency and a real welcome opportunity for us to help to put Bahrain on the international communication awards map," he added.

Trime Media, the Corporate Communications Consultancy based in Manama put the Kingdom of Bahrain firmly on the international marketing communications stage and walked off it with gold. Trime entered its ReThink Road Safety campaign for the Ministry of Interior into the prestigious InterDirect network Awards held this year in Stockholm, Sweden and won gold in one category, received strongest campaign concept of the year and also reached the final for the Grand Prix, Agency of the Year.

Commenting on the campaign one member of the jury said:
‘I love the simplicity. A strong, compelling message, excellent art and copy.’ Beyond winning the 2 awards, Trime also achieved finalist placing for the esteemed Grand Prix Award.

The InterDirect Network is an association of direct marketing and digital agencies that was established in 1988 and operates in over 30 countries employing over 1750 employees. The network enables local clients to operate on an international scale by using global partners while being directed by the client’s local agency.

The InterDirect Network Awards are held annually in a different international location and this year the awards were hosted by the Swedish capital, Stockholm - where the renowned Vision Zero road traffic safety initiative was ratified. Trime managed to win gold for its ReThink road safety campaign – for best integrated/multi-media solution and also won best overall campaign concept of 2015.