China's equivalent of Netflix, iQIYI, faced backlash yesterday over a new initiative that facilitates the use of actors' likenesses in artificially generated dramas and films. More than 100 celebrities have joined a platform to conne
TDT | Beijing
Email : editor@newsofbahrain.com
China’s equivalent of Netflix, iQIYI, faced backlash yesterday over a new initiative that facilitates the use of actors’ likenesses in artificially generated dramas and films.
More than 100 celebrities have joined a platform to connect with makers of AI-generated content interested in using their image, a senior executive told a conference in Beijing.
China’s entertainment industry has rapidly embraced the use of artificial intelligence, with AI-generated films and shows a common feature on video platforms. A slate of Chinese actors took to social media to declare they had not or would not sign up to the “artist database”, with fans decrying iQIYI’s apparent move to reduce work for human actors.
The streaming site called the backlash a “misunderstanding” and insisted actors would retain control over how their image was used in AI-generated content. “We are not currently licensing the likeness of actors,” iQIYI Senior Vice President Liu Wenfeng said.
“Rather, we are enabling AI creators and actors to more quickly establish connections through Nadou Pro,” he said.
