Lego ends promotions in Britain’s Daily Mail

London : Danish toymaker Lego said yesterday it had no plans for future promotions in Britain’s Daily Mail newspaper following a public campaign calling on big companies to stop funding “hate”.

The “Stop Funding Hate” campaign, which is gaining momentum on social media, aims to tackle what it calls the “culture of hate, demonisation and division that is poisoning our political discourse”, according to its Facebook page.

Activists are targeting a host of firms such as retailers Marks & Spencer and John Lewis in the run up to Christmas, urging them to pull adverts from right-leaning British newspapers including the Mail, the Sun and Daily Express.