Joyalukkas ‘Best Service Performance Brand’

Dubai : Joyalukkas Jewellery received the Dubai Service Excellence Scheme (DSES) Award for ‘Best Service Performance Brand’ from the Dubai Department of Economic Development at the Dubai World Trade Center yesterday.

The Dubai Service Excellence Scheme is an initiative of the Department of Economic Development to promote excellence in customer service standard in the private sector and recognise businesses that provide excellent service for their customers.

The DSES is designed to gain customer’s confidence and make the experience of ‘Shopping in Dubai’ a pleasurable one. This scheme binds all participating businesses to a common code of business ethics and core criteria for customer service excellence.

“I embarked on my entrepreneurial journey in the UAE with a simple goal: to be the best and world’s favourite jeweller. Thanks to the visionary rulers of UAE and their dynamic nature, I was able to grow ‘Joyalukkas’ brand to be, one of the biggest and best jewellery brands in the world. I sincerely thank Sheikh Mansoor bin Mohammed bin Rashed Al Maktoum and the DSES for bestowing
us with this honour and motivating us to keep at our path of excellence. I also thank our customers and my committed team of employees for their patronage and support in helping us make this happen,” said Joy Alukkas, Chairman & MD, Joyalukkas Group.