Gulf Air, ATPCO ink 5-year retailing deal

Gulf Air has signed a five-year retailing deal with ATPCO to integrate Routehappy Rich Content on the airline’s website gulfair.com to further enhance its flight shopping experience. The deal will also see the airline’s targeted rich content integrated with key regional and global third-party sales channels.

Content types that will be integrated by Gulf Air are: Amenities: provide at-a-glance information about flight features, UTAs (Universal Ticket Attributes) provide easy-to-understand benefits and restrictions such as cancellation, refund policies and boarding priority by fares and UPAs (Universal Product Attributes) providing relevant media, captions and descriptions to define the airline’s products and services by aircraft type, cabin, time of day, etc.

ATPCO will also support Gulf Air in creating and structuring its new branded fares, crafting its UPAs and providing UX (User Experience) consulting and design. Indirect channels will be live with Gulf Air’s UPA content in December 2019, with the airline expecting users to see the first integration on its direct channel in Q2 2020.