Bahrain's world-renowned gem institute has introduced a new membership initiative that offers structured, tier-based access to premium services in pearls, gemstones, and fine jewellery - positioning the Kingdom as a regional leader in
TDT | Manama
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Bahrain’s world-renowned gem institute has introduced a new membership initiative that offers structured, tier-based access to premium services in pearls, gemstones, and fine jewellery - positioning the Kingdom as a regional leader in gemmological innovation.
The Bahrain Institute for Pearls and Gemstones (DANAT) this week announced the launch of ‘DANATi’, a customer-focused membership programme designed to enhance the user experience while broadening engagement with the Institute’s expertise, certifications, and training opportunities.
Tailored membership access
The DANATi programme is structured into three tiers - Silver, Gold, and Platinum - offering clients increasing levels of service, priority handling, and personalised access to educational opportunities and gemmological privileges. These include faster laboratory services and exclusive content designed for industry professionals and collectors alike.
The initiative marks DANAT’s shift toward experience-driven services and aims to create deeper, long-term relationships with both corporate and individual clients in the jewellery sector.
Advancing sector services
Mrs. Noora Jamsheer, Chief Executive Officer of DANAT, said the programme reflects DANAT’s goal of expanding value and professional access in the gem sector.
“DANATi is not simply a rewards programme - it represents a strategic avenue for individuals seeking to develop their expertise and advance their standing in the specialised field of pearls and gemstones,” she said.
The launch comes in response to the evolving needs of DANAT’s global clientele, with the programme designed to support both education and trust in gem verification services.
Preserving heritage, enabling growth
Established in 2017 under the aegis of His Royal Highness Prince Salman bin Hamad Al Khalifa, the Crown Prince and Prime Minister, DANAT operates as a subsidiary of Bahrain Mumtalakat Holding Company. It plays a central role in protecting Bahrain’s pearling legacy while delivering globally recognised certification, scientific research, and professional development in the gem industry.
Through DANATi, the Kingdom is extending its leadership in natural pearl and gemstone expertise with a personalised, forward-looking service platform tailored for today’s global market.
