By TDT - Manama. Ray-Ban concluded its sponsorship of AZIMUTH, the popular music and cultural festival held in AlUla from September 25 to 26, 2025. The festival brought together international and regional artists, with performances by Akladios, Bedouin Burger, BRQ, Chiati, Hifi, Nesta, Nic Merheb
Ray-Ban concluded its sponsorship of AZIMUTH, the popular music and cultural festival held in AlUla from September 25 to 26, 2025.
The festival brought together international and regional artists, with performances by Akladios, Bedouin Burger, BRQ, Chiati, Hifi, Nesta, Nic Merheb, Priss, Tala Mortada, Vinyl Mode, and Zeina. Performers showcased their favorite Ray-Ban frames on stage during two nights of music under the desert sky.
Festivalgoers also enjoyed creative installations across the site, including a giant Wayfarer Puffer in Ray-Ban’s signature red and interactive freestanding mirrors.
Ray-Ban’s role as principal sponsor reflects its strong ties to music and culture. The brand, whose eyewear has been worn by legendary artists for decades, highlighted its global influence by supporting one of Saudi Arabia’s most vibrant cultural events.
