Primark to open in Dubai

Dubai: Dubai’s fashion scene is getting a major boost in 2026 as Primark makes its UAE debut. The Irish budget fashion brand has partnered with Alshaya Group to open three Dubai stores in early 2026.

The first outlets will launch at Dubai Mall, Mall of the Emirates, and City Centre Mirdif, with prices staying affordable-jeans from Dh50 and T-shirts from Dh15. After opening its first Middle East store in Kuwait in 2025, Primark’s UAE arrival marks a big win for budget-conscious shoppers, with store signs already up across the malls.