MAN Bahrain posts market share of 38pc

MAN Truck & Bus posted a strong surge in performance in the Kingdom to close 2014 with sustained growth in customer demand. The positive sales performance comes on the back of a stronger brand perception and steady growth for the transport sector and demonstrates the strong growth momentum for MAN moving into 2015.

Simon Keen, General Manager of AMA Motors, the exclusive MAN distributor in Bahrain stated: “The market share of Bahrain for MAN has increased year-on-year from 35 percent to 38 percent against an actual vehicle registration that has stayed static at around 350 units in the segment 16 tons and over. The key highlight for MAN in 2015 is the implementation of the 127 MAN Buses for the new public transport service in Bahrain. The customer awareness of both the buses and the MAN brand has massively increased and as such the level of customer visits and quotation is up by around 50 percent year on year.”

Despite the difficult economic situation, the MAN group managed to increase its worldwide operating profit in 2014. This is attributable to the significantly improved profitability of business with large motors and machines. The strong position in the European commercial vehicle business also helped to respond to the market slump in Brazil or Russia.