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World30 January 20261 min read

Khaby Lame Strikes $975M AI Deal

Senegal:Influencer Khaby Lame has signed a $975 million deal with Rich Sparkle Holdings, allowing the company to create an AI-powered digital twin using his face, voice, and behavior. This virtual version can produce content and host events without his physical presence. The deal

Editorial Team Legacy

Published 30 January 2026, 8:00 · Updated 18:23

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Khaby Lame Strikes $975M AI Deal

Senegal:Influencer Khaby Lame has signed a $975 million deal with Rich Sparkle Holdings, allowing the company to create an AI-powered digital twin using his face, voice, and behavior. This virtual version can produce content and host events without his physical presence.

The deal signals a new era of AI-driven influencer branding, with potential annual revenue over $4 billion, while raising questions about identity, consent, and the ethics of AI celebrity likenesses.

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