News of Bahrain
Lifestyle20 April 20152 min read

Jeep goes on sale in US

US off-roaders seeking to rev up the four-wheel drive of a Jeep might soon find out that their American icon is made in Italy. In a sign of what comes with the takeover of Chrysler by Italian giant Fiat, US auto dealers have begun selling the Italian-made Jeep Renegade. The new R

Editorial Team Legacy

Published 20 April 2015, 8:00 · Updated 21:28

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US off-roaders seeking to rev up the four-wheel drive of a Jeep might soon find out that their American icon is made in Italy.

In a sign of what comes with the takeover of Chrysler by Italian giant Fiat, US auto dealers have begun selling the Italian-made Jeep Renegade.

The new Renegade, a small 4×4 SUV, was shipped to dealers last week, according to Todd Goyer, US spokesman of Fiat Chrysler Automobiles (FCA). The Renegade will hit showrooms nationwide in volume next month, with prices starting at around $20,000.

Jeep traces its roots back to 1940 when the US Army asked carmakers to design a utility vehicle that could be used for scouting and which could move quickly.

Willys came up with the best design and the “jeep” — possibly a made-up word for “G.P.” or “general purpose” — became the workhorse of the US forces in World War II. It remained in production until 1982 and was used by armies all over the world until it was finally replaced.

Art Anderson, FCA US chief engineer, said the Renegade was designed to deliver the Jeep brand’s traditional capability in a relatively small package that is bolstered by the latest electronics, which are used in the driveline.

The Renegade is capable of switching automatically from four-wheel to two-wheel drive, and offers optional driver’s-assistance features such as a backup camera.

The Renegade is expected to augment US sales without cutting into those of the Jeep Compass, Patriot and Wrangler, all of which have benefited from a revival of Jeep sales since the end of the recession in 2009.

Overall Jeep sales were up 20 per cent in the first two months of 2015 compared with a year earlier, despite criticism of its quality by one of Americans’ favorite car-buying guides, Consumer Reports.

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