Gwyneth Paltrow signs Netflix deal to create Goop show

Hollywood star Gwyneth Paltrow has signed a deal with Netflix under which her lifestyle brand Goop will produce a 30-minute docu-series focused on wellness. The still untitled docu-series, which will premiere on the streaming service later this year, consists of episodes hosted by the site’s editors, chief content officer Elise Loehnen and Paltrow.

According to Variety, Goop will take help from experts, doctors, and researchers to examine issues relating to physical and spiritual wellness. “We were speaking to the platform question, and where our people are. They’re watching Netflix. Some of the more strategic, bigger stories we want to tell require a TV budget. Obviously, there’s no better partner in that,” Loehnen said.