Amazon acquires AI wearable startup Bee

TDT | agencies

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Amazon has acquired AI wearable startup Bee, co -founded by Maria de Lourdes Zollo, though the deal is yet to close. Bee, which raised $7 million last year, offers a $49.99 bracelet and an Apple Watch app that records audio to generate reminders and to-do lists — unless manually muted.

The startup aims to build a "cloud phone" that mirrors a user’s device, enabling access to accounts, notifications, and messaging. Its website describes the product as an "ambient intelligence" that acts like a personal companion.

While rivals like Rabbit and Humane AI have struggled, Bee’s lower price point may appeal to curious users. Amazon confirmed that Bee’s team has been offered roles within the company.