TDT | Frankfurt
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German sports car maker Porsche plans to end production of the Taycan, its flagship fully electric model, by 2030 after steadily dwindling sales.
The manufacturer announced last year a major rollback of its electric vehicle (EV) plans due to weaker-than-expected demand, adding to challenges that range from falling sales in China to penalising US tariffs.
Launched in 2019, the Taycan was supposed to underscore the Stuttgart-based group’s embarkment on a major shift away from combustion engines.
But sales have been declining, from nearly 41,000 in 2023 to just 16,000 last year, and only 6,000 in the first half of 2026.
German business weekly WirtschaftsWoche reported that Porsche’s works council, which represents staff interests, had agreed in principle with management to end Taycan production.
“The company has decided to phase it out by 2030,” the magazine said, citing company sources.
The Taycan is one of Porsche’s two fully electric models currently on sale, alongside the Macan Electric SUV launched in 2024.
