By Mehr Jan. Setting a new benchmark, Rasasi Perfumes, the leading perfume brand in the Middle East, has re-opened its flagship store in Bahrain City Centre. The store is a modern ode to the mysteriously alluring world of oriental perfumery, replete with luxurious oils, opulent Dhanal Oudh, i
Setting a new benchmark, Rasasi Perfumes, the leading perfume brand in the Middle East, has re-opened its flagship store in Bahrain City Centre.
The store is a modern ode to the mysteriously alluring world of oriental perfumery, replete with luxurious oils, opulent Dhanal Oudh, intense Bakhoor and an array of luxurious sprays and reflects the preference for luxury amongst the modern Bahraini customers.
Inspired by Rasasi’s mastery over oriental perfumery, the new store reflects an intricate detailing, reflective of the complex art of blending fragrances while marking a departure from the old design concept to hallmark a new journey for the brand. The colour scheme of ivory and gold reflects adherence to the richest and purest traditions of oriental perfumery, reinforcing Rasasi’s four decade legacy in the art of perfumery.
Commenting on the re-opening of the store, Managing Director, Salim Kalsekar, said: “The Bahrain City Centre store sets a new benchmark at redefining consumer experience in perfume retail. As a leading perfume brand, we are committed to bringing new synergies to the Bahraini market and to our discerning customers. We are also delighted the re-opening of the store coincides with the successful launch of our luxury collection Boruzz, which has been very well accepted in Bahrain.”
